NEW · VOLUME II · $52 $37 · launch price
Wendell Coffey · Volume II · 724 pages

The deer aisle runs $349 a season. The feed store does it for $97.

53 recipe cards off a feed-store shelf, the deer year week by week, the shot and the tracking, and the baiting law in all fifty states. Written down plain, in big type, at last.

Sound on · Wendell explains the whole book in under 3 minutes

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How it works

  1. 1

    You pay.

    Through Gumroad, a secure checkout. I never see your card number.

  2. 2

    The book opens.

    On the next screen, about thirty seconds later. Phone, tablet or computer.

  3. 3

    It stays in your email.

    The same link lands in your inbox, so you can pull up a recipe standing in the feed store.

Nothing ships, and there is no account to make.

The honest math

Nobody adds up what the deer aisle costs them. So here's one season, two sites, August to December, priced at the store this fall.

The deer aisle

What the bags with a buck on the front cost

  • Deer blocks, 20 lb × 10$169.90
  • Deer Cane, 6.5 lb × 10$89.90
  • Buck Jam, 1 gal × 6$62.94
  • Trophy Rock, 12 lb × 2$25.98
A seasonabout $349

The feed store

What's mostly in those bags, by the sack

  • Loose stock salt, 50 lb × 2$12.98
  • Dicalcium phosphate, 50 lb$34.99
  • Dried molasses, 50 lb$29.99
  • Jell-O × 10, Kool-Aid × 10$19.50
A seasonabout $97

That's about $250 left in your pocket, every season.

The book costs $37. It has paid for itself before the first site is out.

And that's only Part One. A brand-name plot blend runs two to four times the same seed by the pound at the co-op (p. 271). A deer through the processor ran $75 to $200 this fall (p. 540).

Either cart counts as bait in most states the day you hunt over it. The book tells you what your state says, and how to check it yourself in five minutes (p. 619). Prices: Chapter 1.4, checked October 2026.

It isn't the same product, and I won't pretend it is. A deer block is feed. My cart is salt, mineral and sugar. The book shows you both, and what each one will not do.

Look inside

Real pages from the real book. This is exactly what opens on your phone. The type is set big on purpose.

Page 10: The honest math. What not knowing costs, line by line, with the chapter beside every number.
Page 34: One season, two sites, two carts. Every price with what it's for.
Page 39: Doyle's Fall Site. Four things off a feed-store shelf, three cold sites, the last week of September.
Page 494: How long to wait after the shot, and the one exception for a leg hit.
Page 571: The State Table. All fifty states side by side, dated.
Page 652: The Feed Store Cards. Every recipe, ready for the truck or the barn wall.

Swipe, or use the arrows, to see more pages

I want it! Show me the options ↓

What's inside

Six parts, 117 chapters, 53 recipe cards.

Every recipe is laid out the same way: what it is · what you'll need, with amounts · what it costs, then and now · where to buy it · when to put it out · what gets to it first · if it went wrong · my note · the verdict · the legal check.

Every recipe gets one of four verdicts: Kitchen Table (mix it tonight), Bench (it takes tools and an afternoon), Take It to Somebody (call your state agency first) or Stop.

And that's a fraction of it. 724 pages, and every price in it says where it came from.

724pages
117chapters
53recipe cards
50states, side by side
5printables

Six parts, front to back

Tap a part to open it.

1

The Feed Store

29 chapters · p. 21

The mixes, the honest math, salt, mineral, sweets, feeds that beat corn, fruit, jams, home-made blocks, stump pours, what gets there first, and feeding vs. baiting.

2

Eight Acres

18 chapters · p. 226

Holding deer on small ground, with edges, benches and saddles, water, cover, the cheap plot, seed prices, where the stand goes, and the neighbor's deer.

3

Dad's Calendar

19 chapters · p. 314

The deer year month by month, acorns, the pre-rut, the rut week by week, fronts and the moon, opening weekend, late season, and the notebook.

4

Closer to the Truck

17 chapters · p. 401

Hunting as the body changes, from the ground, the log, still-hunting, blinds, wind and scent, what a deer sees, staying warm, getting in quiet, getting a deer out alone, and when to go home.

5

After the Shot

16 chapters · p. 480

Shot placement, reading the deer, how long to wait, blood, tracking after dark, dogs and drones, field dressing, cooling, the processor, the kitchen, CWD testing, and sharing the meat.

6

The Law, State by State

18 chapters · p. 559

Feeding vs. baiting vs. luring, all fifty states, public land, removal rules, minerals, CWD zones, tagging, carrying a deer across state lines, checking your own state, and the Hunting Ledger.

Plus 8 appendices (p. 675): the price reference (dated), the recipe index, your row of the state table, the wait table with its sources, the calendar by region, reading a feed tag, sources, and the mistakes I watched for thirty years.

Five printables, at the back of the book

Print them once. Keep them where you'll need them.

  1. The Feed Store Cards

    p. 652

    Every recipe on a card for the truck, the shop or the barn wall, plus a blank one for your own mix.

  2. Dad's Calendar

    p. 658

    The deer year by region, to hang by the door.

  3. The Blood Trail Card

    p. 665

    How long to wait and what the blood says, pocket size. Read it before you leave the stand.

  4. "Is It Legal Here?"

    p. 669

    The words to look for in your state's guide and the questions to ask on the phone.

  5. The Hunting Ledger

    p. 671

    Blank pages for your ground, your stands, your mixes and your daddy's tricks. Write it down for whoever gets your rifle.

Legal or a ticket?

Five things men say at the feed store. Tap your answer.

1 of 5

Laws change. The book is dated October 2026 and tells you how to check this year's rules yourself: p. 619.

The Wendell's Deer Book cover
The Wendell's Deer Book · Volume II

Everything in the book, for one payment

  • The full book: 724 pages in big type, PDF + EPUB
  • 53 Feed Store recipe cards, each with amounts, cost, verdict and legal check
  • The 50-state baiting and feeding table, dated
  • 5 printables: Feed Store Cards, Dad's Calendar, the Blood Trail Card, "Is It Legal Here?", the Hunting Ledger
  • 8 appendices, including the dated price reference and the wait table
  • 7-day money back, and you keep the book
$37$52SAVE $15
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The Gun You Think You Know, Volume I
Add Volume I

The Gun You Think You Know

The other half of what's in the shop.

853 pages on the guns in the house: what's in the safe, what it's worth, keeping it running, and handing it down.

Get Volume I too · $37 Just the Deer Book · $37

Know a man who still talks about his daddy's deer camp?

Most of these go to sons and daughters buying for Dad or Grandpa. Put in his email and a short note; the book goes straight to him, and the receipt comes to you. Good for Christmas, a birthday, or the week before opening day.

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Who wrote it
Wendell Coffey, arms crossed, in a flannel shirt

I'm seventy-seven, and I live on eight acres off a gravel road in East Tennessee. My father planted two apple trees on that ground for deer that hadn't come back to the valley yet. My best friend Doyle hunted beside me for forty-one seasons and never wrote a word down. When he went, everything he knew went with him.

I wrote mine down. Thirty years of notebooks, the mixes the old men's fathers put out, what they cost then and what they cost now, and the ones I'd tell you to leave alone. Every recipe in here says what it won't do. A few of them say stop.

— Wendell

Straight Answers

Is a paper book coming in the mail?

No, and I'd rather tell you twice than have you waiting by the mailbox. It's a digital book, a PDF and an EPUB you download and keep. About thirty seconds after you pay, it's on your phone. You can print any page you like, and the cards are made to be printed.

I'm not good with computers.

Neither am I, and I managed it. You press one button and it opens. Nothing to sign up for, no password to remember. If it gives you trouble, write to me below and it gets sorted out, or you get your money back.

Is this a subscription? Will you charge my card again?

No. One payment, one time. No membership, no monthly anything.

What if I lose the file?

The link lives in your email. Search your inbox for "Gumroad" and it's there. If you can't find that either, write to me and we'll send it again.

Is it legal to put these mixes out where I live?

It depends on your state, and sometimes your county. Every recipe card carries a legal check, the book has all fifty states side by side, and Chapter 6.13 shows you how to check your own state's rules in five minutes. The book is dated October 2026. Laws change, so check this year's guide before you hunt over anything.

Will a mineral lick grow bigger antlers?

Not the way the bag says. Chapter 1.26 says what a mineral can do and what it can't, and what the studies found, including the ones that found nothing.

I only have a few acres. Is this for me?

Yes. Part Two is written for small ground. I learned it on eight acres.

I don't climb into a tree stand any more.

Neither do I. Part Four is hunting from the ground: the log, the blind, still-hunting, and getting a deer out on your own.

Why isn't all this just in your videos?

A video is one mix. The book is all 53 of them, in order, with the amounts, the prices, the verdicts and the law, in one file you can search. The videos point to the pages.

Are all the recipes good?

They are not, and I say so when we get to them. Some of the old men's mixes do less than they swore they did. Some are a waste of money, and a few are a ticket. Those are in the book too, marked Stop, so you don't have to find out yourself.

What if it's not for me?

Write within seven days and you get every dollar back. Keep the book anyway.

Questions before you buy?

Write to me here and you'll get an answer. Every message is read.

Ready when you are.

724 pages, instant PDF and EPUB, on your phone about thirty seconds after you pay. Print the Feed Store Cards before the last week of September.

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7-day money back, and you keep the book · One payment, no subscription

Before you go

Nothing here expires when you close the tab. But turn your deer bag over tonight and read what it's mostly made of. That's page 21, and it's the cheapest lesson in the book.

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