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Get Full Bundle | $67
The Complete Wendell Coffey Field Edition

Know Every Rifle You Own
— Before The Story Is Gone.

Seven years behind the gun counter. Thirty more inspecting rifles in the field, in the rain, in the hands of the men actually carrying them. Two books you can hand your son — no politics, no arguing, nothing on the page to be embarrassed about. Choose your edition below.

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SAVE $18 The America That Hunted, book cover

The America That Hunted

Find out who ruined your favorite gun company — names, dates, dollar amounts

$47 $27
You save $18 today
  • 167 pages, 49 chapters, five parts
  • Every company decline dated and sourced — SEC filings and bankruptcy dockets, not opinions
  • What guns cost against what people earned: a Browning Auto-5 was $108 against a $3,210 median income in 1950
  • Keith vs. O'Connor, settled — 20+ places where the experts disagree, and you get both sides
  • Chapter 41 — free forever, no email required
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SAVE $30 The Gun You Think You Know, book cover

The Gun You Think You Know

Your family won't get ripped off when you're gone

$77 $47
You save $30 today
  • 329 pages, 121 chapters, 8 appendices
  • 16 variant tables — Model 94, 870, Mossberg 500–590M, 1911, Glock, and more — what changed, what year, what it did to value
  • The estate playbook — what your family should do in the first week, before anyone sells or cleans anything
  • A symptom index for what's broken, plus the two problems it sends straight to a gunsmith, unfired
  • A fill-in ledger — one page per gun: what it is, what it's worth, who gets it
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★★★★★ BEST VALUE & MOST RECOMMENDED
TWO-BOOK BUNDLE
The America That Hunted, book cover The Gun You Think You Know, book cover

The Complete Wendell Coffey Set

A book you can give your son — no politics, nothing to be embarrassed about

IHUNTED
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$124 $67
You save $47 — cheaper than buying separately
  • Both full books — the history of the decline and the practical guide to the gun in your hands
  • 16 variant tables, an estate playbook, and the dated, sourced story behind every company that failed
  • The lowest combined price — only available as this bundle
  • Every recommendation names its own flaw, in both books
  • Instant PDF delivery — read on any device, print for the shelf
Get The Full Set →
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It isn't nostalgia. It's math — and it's worse than you think.

Hunters have fallen from 7.7% of the country to 4.8%. Farms from 40% to 1%. But guns themselves aren't the villain of the story — a Ruger 10/22 costs less in real money today than it did in 1965. What changed is who owned the companies, and what they decided your rifle was worth to them.

Two books, sold separately or together: the dated, sourced story of every company that failed, and a practical guide to what your rifle is actually worth and how to keep it in the family.

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Reader Stories

Illustrative reader reactions based on the books' themes

★★★★★

"I've owned my grandfather's rifle for twenty years and never once knew what I was holding. Chapter two alone told me more than any appraiser has."

— R. Halloway, Michigan
★★★★★

"He tells you the flaw on every gun he recommends. I've never read a buyer's guide that did that. It's the reason I trust the rest of the book."

— C. Marsh, Idaho
★★★★★

"The America That Hunted put dates and names to things I only ever felt as loss. Somebody decided all of it, and now I know who."

— D. Reinholt, Wisconsin

Common Questions

Everything you need to know before you order

Either book is available on its own. The $67 bundle gets you both books at the lowest combined price — cheaper than buying them one at a time. Pick whichever fits; all three options are on this page.
Both, split across the two books. The Gun You Think You Know is practical — knowing what you own, buying it right, keeping it, handing it down. The America That Hunted is history — every company decline dated and sourced, and what it felt like from inside a vanishing world.
No. This is a book you can give your son — no politics, no arguing, nothing on the page to be embarrassed about. It says so on page four.
Settled plainly: both were right, one hunted timber and the other shot across a canyon. There are 20+ places across the books where the experts disagree, and each one names both sides instead of picking a winner.
No. Many readers have never hunted a day in their life. The America That Hunted in particular is about fathers, sons, and a vanishing world — the guns are the lens, not the whole subject.
Downloadable PDFs delivered instantly after purchase. Read on a phone, tablet, or computer, or print them to keep near the safe. No app or subscription required.
$37 for both Get Full Bundle
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Susan from Cambridge, MA
just got the two-book set
2 minutes ago